2024 FORD F-150

Tough this smart can only be called F-150®

Three Ways to Outstanding Performance

There's more than one way to get powerful capability from F-150® trucks. It can easily be captured with a range of powertrain options across the lineup.

Gas Power

The engines that have driven powerful performance for generations are at the core of F-150® trucks. From the mighty 3.5L EcoBoost® V6 to the monstrous 5.2L Supercharged V8, you'll receive remarkable towing, hauling and off-road capability.

Hybrid Strength

Get powerful capability you demand. With the combined forces of gas and electric power, the 3.5L PowerBoost® Hybrid V6 delivers a hefty 11,200 lbs. of towing muscle. Plus, outstanding Pro Power Onboard electrical output (7.2kW).

All-Electric

With a massive 775 lb.-ft. of pin-you-to-your-seat torque, the all-electric F-150® Lightning® also delivers most electrical power output from the Pro Power Onboard - so can also power your home's lights if they go out.

So Much Power, So Many Possibilities.

Immense power comes in all sizes. Whether you're looking for the perfect work truck to move your crew, tools and cargo - or a powerful weekend warrior with remarkable endurance that allows you to assert your freedom to go further longer - we've got a powertrain fit for the job.

3.5L PowerBoost® Hybrid V6

With the hybrid engine not only will you get exceptional capability courtesy of a strong 430 horsepower* V6, and a class-leading 1,755 lbs. payload. *

*Class is Full-sized trucks under 8,500 lbs. GVWR. Max payload of 1,755 lbs. available on SuperCrew® 5.5' box 4x4 with available 3.5L PowerBoost® Hybrid engine. Max payload varies and is based on accessories and vehicle configuration. See label on door jamb for carrying capacity of a specific vehicle..

5.2L Supercharged V8

Straight up, you'll experience a best-in-class 720 horsepower* jaw-clenching adrenaline surge as you white-knuckle your way over dry cracked earth. Enough said.

*Horsepower ratings based on premium fuel per SAE J1349 standard. Your results may vary.

Tandem Force of Capability

The F-150® PowerBoost® Full Hybrid V6 features advanced engineering and technology that optimizes power and capability. In turn, generates countless possibilities with astounding performance - whether on the job or on vacation.

One Engine, Two Technologies

The Ford 3.5L PowerBoost® Full Hybrid V6 engine is an army of one. Harnessing the combined efforts of gas combustion and electric energy to achieve exceptional performance. It's the type of raw power that gives this hybrid a max towing capacity of 11,200 lbs., 430 horsepower and 570 lb.-ft. of torque.††

Energy Boost

Not only will you get exceptional performance on the road, but with the 3.5L PowerBoost® Full Hybrid V6 engine, you can also receive great power in the truck bed. 7.2kW of electrical power - the highest available from the Pro Power Onboard.

Designed To Get Things Done

Whether you use your F-150® truck for work or recreation, every feature is engineered for a specific goal - to help you make easy work out of the hardest jobs while providing exceptional comfort and style. With intelligent functionality already built-in, everything from home renovation to tailgating just got better.

Pro Access Tailgate

New for 2024, a new tailgate with an integrated swing gate allows you to get up to 19-inches closer for quick and easy access to the bed even when hooked to a trailer.

Pro Power Onboard

Keep productivity moving even in locations where an outlet isn't accessible. Electrical power is at the ready with multiple outlets integrated in the truck bed.††

Flip and Fold Seats

Go ahead, pack heavy. Flip one or both seats for added versatility to accommodate extra cargo when needed most.

Moves More So You Can Do More

The bigger the job the more strength required to get it done. Whether your weekend calls for an off-roading adventure or home improvement updates, F-150® trucks deliver class-leading numbers in both towing and hauling capability. That's why our trucks are called upon to get you where you need to be - with what you need.

Best-in-Class Payload Capacity

The legendary available Ford 3.5L EcoBoost® V6 engine produces a best-in-class available payload rating of 2,445 lbs. Furthermore, the F-150® body and bed are engineered of lightweight, high-strength, military-grade aluminum alloy, which reduces weight as an effective way to increase payload capability.

Best-in-Class Towing Capability

When it comes to towing the big loads you look to the truck with the muscle to do it all. Ford F-150® pickups have the immense strength you need with a best-in-class 13,500 lbs. of available towing capacity.††

Technology

It's One Smart Truck

Loaded with integrated technology; whatever you do with your F-150® truck just got simpler - for work or recreation. Intelligent features help ease the stress from traveling to towing to working on the road.

Hands-Free Highway Driving

Let go of the wheel and help reduce the stress of driving with available BlueCruise. Experience the magic of hands-free highway driving on 97% of controlled access highways in U.S. and Canada.

Towing Tech

Innovative towing technology helps make trailering and loading up easy. Integrated features like Pro Trailer Backup Assist™ and Pro Trailer Hitch Assist™ help make hitching up and backing up go smoothly and confidently.

Head-Up Display

Real-time driving information is projected onto the windshield so your eyes don't leave the road.††

Takes Smarts to Tow Smart

It's never just one thing. One day it's a trailer full of lumber, next the family camper. With so many demands that require proven capability, you need a truck that runs the gamut on towing performance - as well as innovative towing technology. That's where the Ford F-150® pickup comes ready with smart integrated features to help hitch, maneuver and tow with confidence.

Reverse With Ease

Whether you're a novice or a seasoned pro, backing up with a trailer can be challenging. This available feature makes it as easy as turning a knob (after initial set-up) - simply rotate in the direction you want the trailer to go, and Pro Trailer Backup Assist moves your truck into position.

Steers You in Place

Perfect for when it's just you and your F-150® pickup. Simply press and hold the available Pro Trailer Hitch Assist™ button and it automatically takes over. It'll steer, accelerate and brake for you as it guides your truck into place for easy hitching to your conventional trailer.

Keeps You Inline

Dynamic hitch assist* can help when you're trying to line up and attach a trailer to your F-150® pickup. Put your truck in reverse, and the system will be your on-screen guide to help you align your hitch with a trailer using the lines that indicate the direction your truck will travel in reverse. No need for spotters or getting out of the cab.

*Dynamic hitch assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner's Manual for details and limitations.

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  1. Uptown Ford of Oakland

    2560 Webster Street
    Oakland, CA 94612

    • Sales: 1 (510) 588-1088
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